How do you know if your site is being visited? Is it visited at all, or maybe
it is high time to think about getting more visitors on it? Site Statistics
can help you get the clear picture of your site clicks activity and see the
ways to improve your site visibility on the Internet.
Understanding Web site traffic and visitor behaviour is crucial to managing
a Web site promotion and Search Engine Optimization process. Site statistics
analysis creates an opportunity to actively manage your Web site promotion budget
and enables you to make sound decisions about what resources are less effective
to advertise on and concentrate your on-line marketing dollars on those delivering
the best quality and target traffic. That means that you can analyze the actual
return on investment (ROI) of your Web site promotion budget.
There are two ways of analyzing site statistics - online counters and log analyzers.
Both of them have their own advantages and disadvantages, but none can satisfy
all webmaster's demands for comprehensive, fast and precise statistical information.
How many times have you seen an empty image placeholder in the place where the
counter image should have been? Every time you download a page with a counter
it downloads an image from the counter server. But what if the server is down
for some time? The visitors will not be counted for that period. But what if
the counter server crashes regularly? Besides the instability counters have
the following drawbacks:
- The counter image may not load if the images support is turned off on user
browser
- The browsers, not supporting JavaScript will not be counted properly
- Counters cannot record robots visits
- Counters cannot record visitors, not allowing cookies to be set on their
computers
Log analyzers, in their turn cannot discriminate between the users working
through a proxy server and users with dynamic IP addresses. Besides, log analyzers
cannot track your permanent audience, which is very important when waging targeted
advertising campaigns.
Nowadays it is impossible to get a clear picture of your site without handy
and customizable tools for statistical analysis. Ideally, someone at the company
should be assigned full time to analyze all aspects of site visibility on the
Web, plan SEO marketing and pay-per-click campaigns.
Check your site statistics
NetPromoter presents fundamentally new software for analyzing Web resource activity
- Site Statistics. The program comprises best features of both - a counter and
a log analyzer and provides a set of additional tools for site optimization.
The software is designed for getting detailed in-depth overview of visitor behavior
on a Web site and making decisions on improving your site navigation, visibility,
customer experience, etc. Site Statistics works with every site - regardless
of the technology used - be it static HTML site or a dynamic ASP or PHP site
and proved to be very reliable and effective.
Create site counter
What if, instead of using a remotely hosted counter you will install your own
one, placed on your server, working without problems and going inoperative only
if your server is down? What if this counter is absolutely anonymous and nobody
but you will have access to the statistics, gathered by this counter? Using
Script Generator module you should only place a small picture embedded into
JavaScript code on every page on your site that is to be counted, and the program
will do all the rest - record page requests, gather information about visitors,
pages and sites they came from and so on. The data will be stored in the separate
files on your server, which can then be downloaded and analyzed by the Log Statistics
module.
Check your site indexation
The Site Indexation module of Site Statistics program allows retrieving information
on pages of your site that have been indexed by major search engines. Possessing
such information you will be able to decide which important pages of your site
need to be submitted to search engines for indexation.
Analyze spider routes
Site Statistics program not only tracks visitors behaviour on your site, it
also analyzes your server log files information on spider routes and shows in
the form of a site tree how do search engine spiders see your resource. This
information enables you to get a vivid picture of your Web site`s condition.
Check your site rank
The Top 10 Analyzer module allows analyzing search results and finding sites
that occupy top positions by the keywords that are relevant for your site. You
can parse the pages of your competitors and scrutinize the factors that allowed
them to rank high on such search engines as Google, Yahoo, MSN, etc. The program
analyzes keyword density and weight, displays detailed information on the keyword
distribution in the form of histograms, analyzes link popularity of you site
and your competitor sites. Using the information mined by the program you can
decide on further actions you will take for promoting your site over the Web.
Get completely customizable reports
The reports, provided by the program allow viewing site statistics in all possible
dimensions. All reports are conveniently grouped by types and categories to
meet all webmasters' needs. Alongside with the regular reports you can select
the information to be included into the customized reports, which will be saved
in the reports history.
